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A website redesign for a florist where she can share her story, inform clients about recent updates, and sell flowers. The florist offers flower bouquets for weddings, events, baby showers, and retail-style photo shoots.

Objective

The goal is to develop a website that is both personal and beautiful, embodying a refined vintage touch combined with modern aesthetics and a passion for fresh and dry flowers. The main aims are to increase bookings for weddings and events, attract daily orders, and create an engaging user experience.

The redesign will breathe new life into the existing site, aligning it with the client’s evolving brand identity and business goals.

My tasks

1. Research the project

2. Develop branded style guide

3. Develop a new branded design for:

• Homepage
• Category page
• Product detail page
• Cart / mini-cart
• Blog/News page
• Blog post page
• Account Page

4. Create designs for transactional emails

5. Develop mobile version of the design

Tools used in the project